http://www.human-ideas.com Human Ideas Wed, 20 Oct 2010 03:45:37 +0000 http://www.human-ideas.com en http://www.human-ideas.com/About-Human-Ideas-1 http://www.human-ideas.com/following/human-ideas.com/About-Human-Ideas-1 Wed, 20 Oct 2010 03:45:37 +0000 Human Ideas 715787 Human Ideas is an advertising agency located in Minneapolis, Minnesota. We provide interactive and traditional strategy and execution of big, unifying ideas proven to build brands and drive sales. Our strength is our ability to find and leverage the human element in brands to connect more powerfully with people. We offer big-agency, big-brand experience without the matching price tag. And we practice extreme collaboration with clients, digital people, PR people, strategic people, retail people, visual people, verbal people. We custom assemble senior teams for each project to maximize talent and value for all. Contact dave@human-ideas.com 612 812-8125 http://www.human-ideas.com/Signaling-a-change http://www.human-ideas.com/following/human-ideas.com/Signaling-a-change Wed, 20 Oct 2010 03:29:52 +0000 Human Ideas 715784 DUPONT Dupont had been dormant in their agricultural chemical division for over a decade and their employees and customers knew it. So with a new wave of product offerings, they needed to signal a change. This video kicked things off. We rolled out the look and feel in tools for sales reps including sales kits for the field, testimonials website and swag for key customers. This campaign was created in a former life at Colle+McVoy. http://www.human-ideas.com/Discovering-new-reasons-to-play http://www.human-ideas.com/following/human-ideas.com/Discovering-new-reasons-to-play Wed, 20 Oct 2010 03:28:34 +0000 Human Ideas 715776 POWERBALL With higher and higher Powerball jackpots, more and more people were waiting for triple digit jackpots to buy tickets. This integrated interactive campaign used TV, print, online and POP to drive home the idea that when it comes to winning $20 million vs. $200 million, what’s the difference? This campaign was created in a former life at Colle+McVoy. http://www.human-ideas.com/Talking-about-efficiency-efficiently http://www.human-ideas.com/following/human-ideas.com/Talking-about-efficiency-efficiently Wed, 20 Oct 2010 03:28:32 +0000 Human Ideas 715780 EARTHJUSTICE UNITED STATES OF EFFICIENCY For Earthjustice’s initiative to encourage homes to use energy more efficiently, we teamed with The Sundance Channel and the Independent Film Channel on this user-generated content campaign. People submitted their short (efficient) films focused on the theme of efficiency. We posted the winners and tracked participation across the nation on a microsite. To launch the contest, we created this spot that ran on Sundance and IFC. http://www.human-ideas.com/Convincing-the-jaded-to-vote http://www.human-ideas.com/following/human-ideas.com/Convincing-the-jaded-to-vote Wed, 20 Oct 2010 03:23:50 +0000 Human Ideas 715769 LEAGUE OF WOMEN VOTERS Before Obamamania there was a time when young people weren’t interested in politics. In fact, 18-24 year old voters once had the lowest participation rate of any demographic group. This Effie-winning campaign helped drive a double-digit increase in young voter turnout. Posters, TV ads, print ads in entertainment papers, wristbands, grocery bag, voter info cards in bars, convenience and music stores, an NFL stadium event, and a 4-story tall outdoor laser ad to catch the bar crowd rounded out the media. Total cost was under $10,000. <img src="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 1.jpg" border="0" width="670" height="827" width_o="2048" height_o="2528" src_o="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 2.jpg" border="0" width="670" height="476" width_o="2048" height_o="1456" src_o="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 3.jpg" border="0" width="670" height="820" width_o="2048" height_o="2507" src_o="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 4.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/1/45751/715769/LWV Ad 4_o.jpg" align="left" /> This campaign was created in a former life at Colle+McVoy. http://www.human-ideas.com/Running-with-the-Elvises http://www.human-ideas.com/following/human-ideas.com/Running-with-the-Elvises Wed, 20 Oct 2010 03:18:33 +0000 Human Ideas 715761 LOTTERY VEGAS GAME To launch a new Vegas-themed scratch ticket, we shunned standard media and focused on making the message as fun as the game. Players loved it. So did SportsCenter. Earned media impressions helped push the Vegas scratch game to exceed sales projections, powering overall scratch game sales to record highs. This campaign was created in a former life at Colle+McVoy. http://www.human-ideas.com/Protecting-what-s-important http://www.human-ideas.com/following/human-ideas.com/Protecting-what-s-important Wed, 20 Oct 2010 03:17:00 +0000 Human Ideas 715758 EARTHJUSTICE The “baby” ad ran full page in the New York Times after the Supreme Court handed down its landmark decision classifying carbon dioxide as a greenhouse gas that could be regulated by the EPA. The “pregnant” ad alerted the public to the dangers of mercury poisoning caused by cement kilns. The airport ad campaign began running in 2007 and can still be seen in US airports. <img src="http://payload.cargocollective.com/1/1/45751/715758/EarthJustice_baby.jpg" border="0" width="670" height="1082" width_o="2048" height_o="3308" src_o="http://payload.cargocollective.com/1/1/45751/715758/EarthJustice_baby_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715758/Mercury Ad.jpg" border="0" width="670" height="1255" width_o="2185" height_o="4096" src_o="http://payload.cargocollective.com/1/1/45751/715758/Mercury Ad_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715758/Airport_transtop.jpg" border="0" width="670" height="847" width_o="1873" height_o="2370" src_o="http://payload.cargocollective.com/1/1/45751/715758/Airport_transtop_o.jpg" align="left" /> http://www.human-ideas.com/Building-street-cred http://www.human-ideas.com/following/human-ideas.com/Building-street-cred Wed, 20 Oct 2010 03:14:43 +0000 Human Ideas 715755 RED WING MOTORCYCLE BOOTS Red Wing made work boots for 100 years before launching its first motorcycle boot. These ads ran in biker pubs to establish Red Wing’s street cred with bikers and retailers. <img src="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 1.jpg" border="0" width="670" height="907" width_o="2048" height_o="2774" src_o="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 2.jpg" border="0" width="670" height="907" width_o="2048" height_o="2774" src_o="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 3.jpg" border="0" width="670" height="907" width_o="2048" height_o="2774" src_o="http://payload.cargocollective.com/1/1/45751/715755/RW Biker Boots Ad 3_o.jpg" align="left" /> This campaign was created in a former life at Colle+McVoy http://www.human-ideas.com/Escaping-the-rat-race http://www.human-ideas.com/following/human-ideas.com/Escaping-the-rat-race Wed, 20 Oct 2010 03:11:41 +0000 Human Ideas 715753 LOTTERY SCRATCH GAMES The lottery launches more scratch tickets each year than they can support with game-specific advertising. This campaign helps keep the games fresh, fun and top of mind for players. Our category-focused strategy has helped drive five consecutive years of record lottery sales. This campaign was created in a former life at Colle+McVoy. http://www.human-ideas.com/Saving-homes-from-debt http://www.human-ideas.com/following/human-ideas.com/Saving-homes-from-debt Wed, 20 Oct 2010 03:10:17 +0000 Human Ideas 715736 GMAC HOME PRESERVATION FOUNDATION A few years back when the foreclosure crisis was still on the horizon, many homeowners weren’t taking their rising debt seriously. This PSA campaign spread the word about free counseling services available to those facing bankruptcy or foreclosure. The ads were well received by TV station PSA directors, which was crucial for success since they control placements. Free placements skyrocketed and so did calls to the toll-free number. Many people, families and homes were saved as a result. This campaign was created in a former life at Colle+McVoy.